As pioneers of most of the soft toy developments you see today, GUND is America’s oldest and most prestigious soft toy company, founded in 1898. By delivering quality, originality, and unparalleled huggability, GUND creates the most loved soft toys worldwide, proudly becoming the first company to develop the ‘under stuffing’ technique using super-soft materials, and the first company to produce a licensed soft toy.The History of gund
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